Hi, I'm
João Costa.

Design System
Designer

Building
Digital Worlds.

About Me

I don't just build beautiful UIs; I design interfaces that work. My philosophy is simple: real design isn't about Dribbble shots, it's about solving problems for real people. I avoid 'Lorem Ipsum' because copy is design, and I lean on continuous research and testing to understand users I don't know yet. I'm always learning and evolving, closing the gap between aesthetic perfection and engineering reality to become the designer my users need.

Experience

Anchorage Digital logo

Anchorage Digital

Jul 2022 - Present

Senior Product Designer - Design System

Lead Product Designer for the Design System. Architecture, governance, and contribution models for a regulated crypto platform.

Hopin logo

Hopin

Oct 2021 - Jul 2022

Senior Product Designer - Design System

Led the Planetary Design System (Hopin's in-house system). Focused on planning, managing the team, and treating the design system as a product to ensure scalability across the platform.

Talkdesk logo

Talkdesk

Jan 2021 - May 2021

Senior Product Designer - Design System

Managed the Talkdesk Design System as a product. Coordinated with leadership on goals, creating processes, and collaboration workflows between design and engineering teams.

Namecheap logo

Namecheap

Jan 2017 - Dec 2020

Senior UI/UX Designer

Lead UI/UX Designer for an in-house Design System and New Products POD. Launched projects like Spaceship, VPN, Supersonic CDN, and Logo Maker.

OnePlus logo

OnePlus

Apr 2015 - Apr 2016

UI/UX Designer

Responsible for the redesign of oneplus.com, social media campaigns, and visual design contributions to OxygenOS, focusing on the 'Fast and Smooth' experience.

Teka logo

Teka

Apr 2013 - Apr 2015

Designer

Multinational company founded in Germany. Industrial and digital design contributions, learning from nordic work culture.

Warning: Reality Shift Imminent

Selected Work

Selected Projects

A decade of design systems, mobile OS and product work, from OnePlus and Namecheap to Talkdesk, Hopin and Anchorage Digital.

Latitude Design System, Anchorage Digital
Design System2022–Present

Latitude Design System

Senior Product Designer · Anchorage Digital

Anchorage Digital's design system. A token-driven source of truth that powers two brands (Anchorage & Porto) across Web and iOS, in light and dark.

2 brands · Web + iOS
Design TokensFigmaTailwind / Swift
Case study
Spaceship Design System, Namecheap
Design System2017–2020

Spaceship Design System

Lead UI/UX Designer · Namecheap

Namecheap's in-house design system: foundations, components and patterns that powered the New Products POD across web and mobile.

Cross-product foundation
Design TokensComponentsFigma
Case study
OxygenOS, OnePlus
Mobile OS2015–2016

OxygenOS

UI/UX Designer · OnePlus

Visual and motion design for OnePlus's Android OS, defining the 'Fast & Smooth' experience across millions of devices.

Millions of devices
Android UIMotion Design
Case study
oneplus.com, OnePlus
Web & Brand2015–2016

oneplus.com

UI/UX Designer · OnePlus

End-to-end redesign of oneplus.com and global launch campaigns, balancing brand storytelling with conversion.

Global launches
Web DesignCampaignsArt Direction
Case study
Supersonic CDN, Namecheap
Web App2019

Supersonic CDN

Senior UI/UX Designer · Namecheap

A visual 'mission control' for CDN configuration that turns CLI-grade complexity (WAF, SSL, global latency) into consumer-grade simplicity.

Edge dashboard
Dashboard UXData VizFrontend
Case study

Also shipped at Namecheap

Namecheap VPN

Namecheap

Fast, secure consumer VPN, with onboarding and cross-platform clients.

Logo Maker

Namecheap

A guided logo generator that crafts a brand identity in minutes.

Workbench

Tools & Toolkit

Tools I reach for

God
Spotify ♪
S
FigmaClaude CodeSupernova
A
StorybookTokens StudioMiro
B
MazeHotjarAdobe Suite

Scrum, Agile, and well… intuition.

Systems toolkit

Design tokensThemingComponent architectureFigma → Code parityWCAG / a11yGovernanceAI-ready systems

Off duty

GuitarSurfVideo gamesPhotographyCycling

Open source & sovereign tech

Open-source contributorNostrBitcoin