oneplus.com
Redesigning the storefront and global launch campaigns for a challenger brand.
Role
UI/UX Designer
Timeline
2015–2016
Platform
Responsive Web
Team
OnePlus Marketing & Design
The Problem
OnePlus grew through hype and community, selling flagship-grade phones direct-to-consumer. The website had to carry that story (converting curiosity into pre-orders) while keeping pace with a relentless cadence of launches, drops, and campaigns.
The Solution
I redesigned key surfaces of oneplus.com and produced the global launch and campaign assets around them, balancing bold brand storytelling with the conversion mechanics of a direct-sales storefront.
Key Tokens
Global
launch campaigns
D2C
direct-sales storefront
1
consistent brand voice
A storefront that tells a story
Product pages had to do two jobs at once: make people feel the product and make it effortless to buy. I leaned on confident, full-bleed imagery and a clear visual hierarchy that carried users from the hero moment down to the purchase decision.
Built for a launch cadence
OnePlus shipped campaigns constantly: open sales, accessories, regional pushes. I designed flexible headers and modular sections so marketing could spin up a new launch quickly without breaking the visual system.
One voice across touchpoints
From the site to social graphics and digital invites, the work held a consistent art direction. A challenger brand earns trust through coherence. Every surface had to feel unmistakably OnePlus.
What I did
- Redesigned core oneplus.com surfaces, including product and campaign pages
- Designed global launch headers and modular campaign sections
- Produced social and digital campaign assets in a unified art direction
- Partnered with marketing to support a high-frequency launch cadence
Supersonic CDN
